CONNECT WITH HANS

Hans has been in the field for over 25 years. He initially started as a focus group recruiter and phone survey interviewer, worked his way through roles such as coding open-ended and proofing tabs, and then to moderating IDIs and groups for qualitative studies and designing, analyzing, and presenting results from quantitative studies. This growth from the “ground floor” up has given him a unique perspective on how best to design, organize and run projects so that they run efficiently. He spent most of his career learning the craft at M/K and then further advancing his skills at Eidetics. He held leadership positions in both companies before becoming an entrepreneur and starting Pensari in 2013. Hans has worked with diagnostic companies, medical device companies, and pharmaceutical and biotech companies, and in numerous therapeutic areas. Hans uses this breadth of experience and exposure to a wide array of research decisions to provide the kind of research insights and recommendations that clients value.

CONNECT WITH KIM

Kim is an experienced healthcare market researcher with over 13 years in the field. Her work has had a particular focus on global markets. Kim is adept at designing and managing large scale qualitative and quantitative projects in both US and International markets, and in synthesizing their results in a clear, concise, and actionable manner. Her quantitative work has involved a range of methodologies including case study research, market opportunity (conjoint and monadic), message optimization, pricing, and segmentation studies. She has experience in women’s health, men’s health, arthritis, pain, obesity, metabolic disorders, cardiovascular health, gastrointestinal disorders, genetic testing, and multiple sclerosis, among others. Clients often identify as Kim’s key strengths asking insightful questions to ensure the research is appropriately designed, effectively probing to uncover HCP and patient underlying motivations, and creatively synthesizing and presenting findings. Before joining Pensari, Kim worked with Hans at Eidetics and led both market research and new product development functions at a health policy company, Avalere Health.